↳ PRESS KIT · V2 · JULY 2026
77 Bark Ave makes dog crate furniture in furniture-grade Baltic birch plywood, handcrafted in the USA. Everything here is cleared for editorial use.
↳ THE STORY
Not a factory, not a focus group. A living room, a dog who deserved better than a wire cage, and six months of getting it wrong before getting it right.
Every dog crate on the market asks the same thing of you: hide it. Put it in the laundry room, throw a blanket over it, apologize for it.
This studio started from the opposite question — what if the crate were the nicest thing in the room? Jared McAdam founded 77 Bark Ave in 2022 with his family — his dad and his brother Jake — on one standard: dog furniture, built like furniture. Not a cage dressed up as furniture, but real furniture that happens to hold a dog. Furniture-grade Baltic birch plywood. Hand-stained in small runs, with edges and corners finished to be seen, not hidden against a wall.
The answer took six months of in-home prototyping. Not renderings, not a factory sample signed off over email — actual prototypes living in an actual home, used every night by an actual dog, until the proportions, the sight lines, the door swing, and the stain were right. Pieces that failed got cut up. Pieces that worked got built again slightly differently.
We didn’t ship anything until it had survived six months in our own living room.— Jared McAdam, Founder, 77 Bark Ave
Today the line is deliberately small: the Den, a crate that reads as an end table; the Pad, a modern crate in two sizes; and woofPOD, a treat camera for the hours you’re not home. Each one is handcrafted in the USA, in limited runs, and designed in Santa Monica.
None of them are finished. Improvements go in constantly as customer feedback comes back — a hinge that could be quieter, a stain that photographs warmer, an inch of depth that makes a breed fit better. The pieces get better between runs, not between generations.
The standard is unchanged from the first prototype: it has to earn its place in the room whether or not the dog is in it.
↳ THE PROTOTYPE TESTER
Opal is the reason the line is this short. Every prototype went into the house, and Opal decided what stayed. She ignored the crate with the door on the wrong side. She wouldn’t settle in the one that was two inches too shallow. She chewed the corner of a stain sample we’d convinced ourselves was fine.
Six months, one dog, and a lot of rebuilt joinery. It’s the least scalable product-testing method available — and the only one we trust.
↳ THE LINE
Current retail pricing as of July 2026. Dimensions are exterior. All wood pieces are furniture-grade Baltic birch plywood, hand-stained, handcrafted in the USA.
DOG CRATE FURNITURE · 01
An architectural rest for the city dog — a wooden crate that doubles as an end table.
$1,000 One size · USD
The flagship piece — a crate sized, finished and rated to work as a living-room end table.
DOG CRATE FURNITURE · 02
A modern wooden dog crate that looks like furniture, not a cage.
$475 Small $1,000 Large · USD
The entry point to the line at $475, and the size range that covers most breeds — the piece to lead with on a gift guide or price-led story.
PET TECH · 03
A treat camera for pets — watch, talk, and toss a treat from your phone.
$125 One size · USD
The accessible price point and the natural hook for tech and gift coverage.
↳ IMAGE LIBRARY
Every frame below is available in one folder, cleared for editorial use. Empty slots are shots we don’t have yet — email us and we’ll tell you what’s possible.
The Den in a furnished living room beside a sofa, shot at full room scale.
Horizontal · 3000px+ · JPG
The Den in use as an end table, with a lamp, stacked books and a drink on the top surface.
Horizontal · 3000px+ · JPG
Furniture-grade Baltic birch, hand-stained in small runs. Cropped close enough to read the grain.
Vertical · 3000px+ · JPG
The Pad in a furnished living room, framed to pair with Shot 01 if you’re running both pieces together.
Horizontal · 3000px+ · JPG
Opal, the studio’s own dog, settled inside the Pad with the door open.
Horizontal · 3000px+ · JPG
The Pad in the smaller size, styled with an AD100 book, a bust and dried stems. The top is a flat working surface — style it however suits your shoot if you request a loaner.
Vertical · 3000px+ · JPG
77 Bark Ave’s very first prototype — the piece featured in Harper’s Bazaar — from the six months of in-home testing before the line shipped.
Horizontal · 3000px+ · JPG
The woofPOD in use on a shelf at dog height. Watch, talk to and toss a treat to your dog from your phone while you’re out.
Horizontal · 3000px+ · JPG
The full line in one room: the Den, the Pad and the woofPOD.
Horizontal · 3000px+ · JPG↳ READY-TO-RUN COPY
Approved language. Copy any block straight into a story or an email — no clearance needed.
77 Bark Ave makes dog furniture built like furniture. Founded in Santa Monica in 2022 by Jared McAdam and his family, each crate is furniture-grade Baltic birch plywood, hand-stained in small numbered runs and built in the USA — prototyped for six months at home with Opal before a single one shipped. 77barkave.com
Dog furniture, built like furniture. Designed in Santa Monica, handcrafted in the USA.
Founded in Santa Monica in 2022 by Jared McAdam and his family — his dad and his brother Jake — 77 Bark Ave makes the crate that earns its place in the living room. Each piece is built in furniture-grade Baltic birch plywood, hand-stained by hand in small numbered runs, and handcrafted in the USA — and prototyped for six months in the founder’s own living room before a single one shipped.
77 Bark Ave is a Santa Monica design studio making dog crate furniture for people who don’t want to hide it. Founded in 2022 by Jared McAdam and his family — his dad and his brother Jake — on a simple inversion — what if the crate were the nicest thing in the room? — the studio works to one standard: dog furniture, built like furniture. Every piece is built in furniture-grade Baltic birch plywood, hand-stained by hand in small numbered runs, designed in Santa Monica and built in the USA.
Nothing ships until it has survived six months of in-home prototyping: real prototypes in a real home, tested nightly by the studio’s own dog, Opal, until proportion, sight lines, door swing and finish are right — and improvements go in continuously as customer feedback comes back. The line is three pieces: the Den ($1,000), a crate that doubles as an end table; the Pad ($475–$1,000), a modern crate in two sizes; and woofPOD ($125), a treat camera. 77barkave.com
“We didn’t ship anything until it had survived six months in our own living room.”
“It’s dog furniture, built like furniture — hand-stained, small numbered runs, made in the USA. And nothing is ever finished: we’re constantly adding improvements as feedback comes in.”
↳ BRAND ASSETS
Use the wordmark as shown, on cream or ink. Don’t recolour it, stretch it, or set it in another face.
the Den
Fraunces Light 300 · display & product names
Handcrafted in the USA
Inter 400/500 · body & UI
SANTA MONICA
JetBrains Mono · labels & specs
↳ PRESS CONTACT
Product loans available for shoots. Founder available for interview. Founder portrait and additional imagery available on request — usually same day.